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Hard and Soft Digital Marketing ROI

November 4, 2021

We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, and sales per raw lead. These predictions were helpful and in most cases did provide a glimpse into what was possible for ROI on an online marketing investment.

The problem with predicting hard ROI is that even though there’s tons of data available, a lot of assumptions have to be made on each step of the process. It will never be an exact science because the marketing systems keep changing and competitors are not going to stand still for the status quo. Our advice on predicting hard ROI is to ask a few simple questions:

Often, for big ticket B2B items, the math is simple, one big sale will pay for 6 months or a year of digital marketing. When the profit per sale goes down, the simple approach may not be accurate enough. In this case, a six month or one-year test to get more data may be your best bet. This is where the SOFT ROI of DIGITAL MARKETING comes in.

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Soft ROI for digital marketing includes these kinds of things:

If you watch the data, the impacts from the soft ROI will start to impact your hard ROI numbers. Sales from other lead generation activities will increase. You will get more leads from trade shows because the people that visited your website after getting a brochure will be impressed. Loyal customers will share your blog posts and social activities with others like them who might be future customers. Leads from networking or word-of-mouth will easily find you online, get more information from your website and call you.

ROI from digital marketing hasn’t turned out to be the exact science we all thought it would be 5 years ago. However the ROI is real and adds value to your business.

At B2B Digital Marketing, we specialize in lead generation for B2B businesses so hard ROI is in our DNA. We are working to better understand the full ROI including the soft factors in this article. If you have ideas or thoughts, please send them to us at or call at 843-670-7838.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.