Contact Us:

Communications and Commerce over the Last 130 Years

September 20, 2010

My grandfather, Walter, was born in 1879; that’s 131 years ago. Now as the third generation, I’m still kicking as a business leader and innovator. Now just sit back and think about the changes in business since those days, with a communications focus.  When Walter was a 20 year old with two kids, he visited the country store in Oriental, NC once a week to buy supplies. He chatted with the owner, Dick Walker, catching up on fishing stories, the weather, and families. He also gave direct and instant feedback about what was good and not so good about the products he had taken home the last week. No need to mince words, they new each other well and he had only one place to shop, so he wanted to give the store owner feedback to improve. It was ONE-ON-ONE communications and very effective. By the time I came along in 1949, things had started to change. Now the new world of “corporations” was firmly entrenched. With mass production, the 4-Ps of marketing, and television, communications were changing fast.  From the good old one-on-one world, we now had “Corporate Communications” driven by large companies, mega-advertising firms, and TV Networks ruling the media messaging.  It was all one-way; no feedback was allowed or wanted! The result was companies throwing their message over the wall and demanding that consumers hear their branding. It worked because there were few choices and the standard of living was increasing at an unbelievable pace. My grandfather could drive to any of three neighboring cities, shop at Sears or Montgomery Wards, and buy great products at a fair price. To be honest, he wasn’t that concerned that no one wanted to talk to him; life was good. Somewhere along the way, trust in these major corporations started to wane. Corporations stopped trusting their employees and started treating them as a cost, interchangeable little gears in their big machine. Consumers were small minds to be melded by creative branding messages and mass media advertising. Today, trust is returning slowly to those few corporations who are behaving with “transparency and honesty”, almost always aided by new technology of social media. In fact, the 2010 Edelman Trust Barometer reports that the Number 1 and Number 2 factors important in corporate reputation are “Transparent and Honest Practices” and “Company I Can Trust”. Number 3 is the expected “High Quality Products and Services” and last of the ten factors is “Financial Returns”. With this background, is it any real surprise to see what’s happening as the technology breakthroughs of social media, internet video, and mobile apps have actually freed us to start acting like humans again? It’s so easy to talk to one another and collaborate together on projects from planning a party to a complex new product development. We now have a massive platform of participation.  This Hyper-Social shift is just a natural evolution of our behavior as humans. We’ve always acted this way, just limited by communications speed and geography. The new technology lets us behave naturally at a scale never before dreamed of. It’s here and it’s NOW. We are back to ONE-ON-ONE communications, just like my grandfather Walter talked to the store owner Dick Walker. Too bad my grandfather isn’t here because he would love to give the Evenrude Outboard Motor Company a piece of his mind about why those things stranded him all the time. He’d be giving them hell on his blog! He’d be twittering the latest fishing reports and sailing weather to his friends across the Pamlico Sound. And for sure, he’d be keeping up with family across the world on Facebook. This is the introduction to a new eBook I’m writing. The key to the rest of the book is to show how this shift back to one-on-one communications translates from stories about my grandfather to hard hitting business implications for you and your company. You can bet they are going to be massive. You can take it to the bank that the companies that recognize these “changes in the trends” and embrace open, broad communications at the speed of light are going to excel. Those companies who transform their Strategy-Marketing-Sales processes around the centerpiece of Hyper-Social communications are going to be this decade’s winners.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.