Contact Us:

New Look, Improved Conversion, and Lead Followup – Asher Strategies Redesign

May 15, 2011

Earlier this week we launched the redesigned Here are some of the highlights:

New Design – Cleaner, modern, faster

Newly Relaunched Asher Site

  Updated the look while staying within their existing brand, and adding a cleaner more modern flair to the design:  

Organization and Product Presentation

We spent a lot of time working with Asher to truly understand their training offerings, how they sell it, and how their customers buy it.

This translated to the new site by using the billboard and main menu to focus on the three big areas of their service: Aptitude Assessments, Sales Training, and Comprehensive Sales Consulting. This presentation also reinforces their core sales strategy that these three components work together and are sold progressively.

Deeper within the site, this becomes clearer through more customer centric copy, preview content (sample assessment reports, videos of actual trainings) and better page organization.

Clear actions – We must tell them what to do

When working with a sales training company, leads become a top priority. With huge pay-per-click success so far (have a landing page converting near 20%), we wanted to bring those same ideas to the organic site traffic.

Lead Follow-up

One of the new additions to our process is advanced lead tracking, scoring and follow-up. Partnering with the Pursuit Group to manage the sales funnel and marketing automation the follow-up messaging has already proved to be a vital asset. Combined with the core sales knowledge of Asher Strategies, they are sales trainers, and we are quickly on our way to an airtight sales funnel.

Up next – Testing

Although we will be watching traffic patterns and user behavior over the next month, we’re beginning to layout a plan for the first round of testing. We’ll use this first month as a baseline to develop longer term KPIs, and to identify the pages that need work, or the pages that have the potential to convert more.

Ideas for initial tests:

Let us know what you think on the redesign in the comments, or other ideas on how to improve this site even more.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.