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Drastically Improve your ROI with Marketing Automation

May 2, 2011

If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, CRM acts as the control center for leads and contacts. It functions primarily as the company-wide rolodex.  Traditional CRM alone excels at: The problem with only using CRM to manage leads is that it requires this high degree of discipline from the marketing and sales staff as a lead progresses through the system. This is usually manual input for lead status by your team who will most likely be your least disciplined at administrative things. Additionally, CRM systems often don’t facilitate the company’s sales process, but just keep track of basic contact information. It’s not that the sales process is difficult to set up, the manual data entry and lack of discipline make it too unruly to be totally effective. That’s where Marketing Automation can make a huge difference.  The following are the results of combining CRM and Marketing Automation: With Marketing Automation, much of your lead acquisition and management process can be standardized and automated. The combined system of CRM and automation will save you time, and make you more money.  

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