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The Power of Sales Tests and Assessments

December 2, 2021

Our company helps clients get more traffic and have their websites convert better but traffic is expensive… and difficult… and inconsistent. We know that over time a good marketer can create many more victories and a positive ROI, but the greatest ROI boost most companies can make is to make better use of what they have.

Here is an illustration: let’s say that bluewidgets.com gets 10,000 visitors a month at the eventual cost of $1 per and converts 5% to leads (500 leads). Out of those leads, 10 percent buy their widget (50). The cost per sale is $200.

Bluewidgets uses online sales assessments or tests to analyze their sales team and finds one member of the team isn’t suited for the job but would rather serve the company better in another position. They then use the same sales test to find a new team member who is a perfect match.  The combination of losing an underperformer and gaining a superior performer bumps the closing rate to 15%.

The cost per sale drops all the way to $133.33 – a 33% decrease of cost for every sale coming in through that online channel.

Your online marketing team could and should be able to squeeze the maximum profitability from your web page, but incredible boost in productivity and profitability can be made by getting the right players in the game at the right position.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.