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B2B Email Marketing Top 10 Benchmarking Results

March 24, 2008

Benchmark Guide(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008)

Powerful information in easy to understand bullet points regarding the best practices of B2B Email Marketing

“Inbox Overload” is the Number one concern on the minds of email marketers, far exceeding concern over delivery and tracking issues

Choosing a great subject line and repeatedly having content of interest to your mailing list are the number one ways to get your Email Newsletters and Promotions read consistently

What’s the best time to deliver emails?

Delivery Day does matter, particularly when you are targeting the B2B market.

Best practices for what is in an email blast or newsletter

Make it easy for people who open your email to respond to you. The best offer several ways to contact you so you can match the customer’s preferences at the time they open your email.

Over 85% of companies tested the subject lines of their emails

If you have not been testing your Email Newsletter “subjects”, you are missing a vital tool to improving open rates.

Investment in TESTING (subjects, layouts, calls to action, etc.) will almost always result in enough learning to easily pay for itself in email campaigning

Most companies spend all their investment in growing the list when TESTING is probably a more effective way to improve Return on Investment from an email marketing campaign.

What is the “Best Business Newsletter” content? (no surprise here, customers want information of interest to them) – Scores on a 4.0 scale

The high scores for “how-to, case studies, and Top Tens” show that successful email newsletters provide valuable information for the customers, not information on your company, products, or services.

57% of B2B emailers are still collecting customer address, fax number, etc when contact data is obtained.

Unless you can connect the information you collect to a tangible benefit for your customer, you should probably not ask for it (note the emphasis on “customer” value)

For B2B marketers, the best ways to get high quality email opt-ins were:

Two surprises were that in B2C, contests worked great to grow the list, but newsletter signups were not effective. People don’t think most B2C companies provide them value in their email marketing campaigns.

How often is “too frequently” to send emails?

Sending email newsletters or promotions requires “careful thought” to get the frequency right. Put yourself in the customer’s shoes and ask whether you are sending them at the right frequency.

20% is about the average “open rate” for both sales blasts and newsletters

This data shows that we really have to work hard on our subject lines and content to make newsletters and blasts of value to our customers.

If you still need help with your B2B Email Marketing campaign just drop us a line or give us a call (866) 732-2271, we would be happy to talk through your needs.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.