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3 Important Tips to Improve Your B2B Website

June 14, 2012

For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales.  The web is full of tips to get the latest sliding menu or gradient background.  With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything is trumped by functionality and conversion.  Simply put… is your website creating sales for you?

So, how do you know your site is operating at maximum functionality?  Below are 3 tips that should NOT be overlooked.  Use these to improve your b2b website:

1. Ask Your Users

Obtaining high quality feedback from real users about their site can be a true challenge for most business owners.  Unfortunately, due to it’s time-consuming nature, gathering the right group of users for testing and consulting can be very difficult and therefore is often overlooked. It starts with an invite.  Check with your sales team or scan your site’s database for quality users.  Target those that have gone all the way through your sales process.  You may be surprised with the amount of feedback you will get from even a small group of users.

2. It’s All About The Action

As mentioned earlier, the conversion or the creation of a sale is the ultimate goal of any B2B website.  Therefore, calls to action are key.  These are specific steps that directly lead users to make a purchase.  This will change based on your site’s goal.  For some it may be a sale for others it may be a newsletter or “guide” download.  Either way, these calls to action should be easy to spot the second a user hits your homepage and should be placed on every interior page of your site as well.

3. Go The Extra Mile

Sometimes getting key messages about your product or service across to your users can be difficult.  This is where a simple “how-to” video or podcast can be a difference maker when it comes to making a sale.  If getting in front of the camera isn’t your thing, then prove you are the expert by developing some high quality content.  Another developing trend picking up steam are mobile versions of your site.  Once thought of as a “cool” add-on, more and more people are using their phones to search.  Even adding a “mobile template” to your site that gets shown when a user enters your website via their phone is a great way to greet your mobile users.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.