Contact Us:

Top 3 Reasons You Should Convert To Universal Analytics – Now

July 10, 2014

Why you should convert To Universal Analytics 

Universal AnalyticsLast year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices.

Currently, both traditional Google Analytics and Universal Analytics are available to track user’s data. Also, you can ease into the transition because for each new property (individual website) you have the option of which Analytics version you want to use. So you don’t have to make a giant leap into the unknown.

That said, transferring from Classic Analytics to Universal Analytics is going to be inevitable. To make this move less of a daunting task we thought of some areas of reporting that we enjoy now that we’re using Universal Analytics. Below are three of the best reasons we believe you should make the switch.

1. Google Will Make You Eventually

Sooner rather than later is a better time to start planning for the change, because migrating to Universal Analytics is going to be inevitable.

Google will do most of the heavy lifting when it comes to the migration. When this portion of the automatic transfer occurs, there will be an alert for the web property on the tracking code page. No need to take any action, this is just Google’s way of letting you know the automated portion of the upgrade has been completed. All of your settings will work as they originally did with Classic Analytics.

Another reason the migration should be done soon is because all of Google’s updated for Analytics are only being sent out for Universal Analytics. If you’re using Classic Analytics you will not receive the most recent updates.

2. Now You Can Track Anything (Custom Variables)

Early Classic Analytics users will remember the ability to use custom variables and how much easier this made tracking your site. For Universal Analytics, Google has brought a variation of this back with custom variables, which will let you track session, page and visitor data in almost any way imaginable. The sky is truly the limit with custom variables in Universal Analytics.

3. Better Tracking

The Universal Analytics tracking code is very different than the code in Classic Analytics. Not to get overly technical, but Universal Analytics gathers all of the information it needs via one cookie. Some of the benefits of this update are easier customization, more flexibility, and in some cases even the ability to track on site actions despite a users disabling cookies.

Another upgrade comes in how users are tracked across multiple devices. With Classic Analytics, a single visitor is tracked multiple times if he/she visits the site on different devices. With the introduction of User ID’s in Universal Analytics visitors’ actions are now tracked and linked to each other across multiple devices.

Universal Analytics. The bottom line is Universal Analytics will become industry standard soon, and making the switch sooner rather than later will allow you to take advantage of all this and more.

If you need further assistant setting up your Google Universal Analytics account give us a call (866) 731-2271 or drop us a line.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Pagely
SharpSpring
Google Analytics
Pagely
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.