Dealer locators are commonplace on B2B websites. After all, many B2B purchases have complicated sales processes and/or require local ongoing support. Using a dealer network may help address these challenges. What is equally commonplace though, are B2B companies losing valuable opportunities to help potential buyers. This is due to an inherent flaw in dealer locators […]
Earlier this week we launched the redesigned http://www.asherstrategies.com Here are some of the highlights: New Design – Cleaner, modern, faster Updated the look while staying within their existing brand, and adding a cleaner more modern flair to the design: Removed the navigational flash and homepage flash for improved SEO, and cross device compatibility Removed […]
Usually, the bigger the business, the greater the means and desire to collect analytics. Color and perhaps even 3d reports and graphs fly off the printers and stuff our email inboxes all month – churning out data on the month’s activities. Then, the moment of truth, the managerial meeting in the boardroom. The CEO looks […]
Web Video for B2B business is becoming more prominent than ever. More video is being watched on a daily basis and it isn’t just comedy based videos or people falling down. In October 2010, a majority of business people who were surveyed by Forbes said they watched more online video than a year earlier. Nearly […]
The old 4 Ps of marketing In the era of mass marketing, the 4Ps were the holy grail of marketing for companies. Product Price Place Promotion These were the original four variables that marketing teams had to control to create customers and grow their businesses. It all revolves around getting people to buy what your […]
Execution Wins Out over Creative Messaging There were days, not so long ago, when the cutest, most creative mass advertising campaign won the day. Those branding messages like the Marlboro Man, Cap’n Crunch, or the Beetle (the original) worked great in the TV-Industrial age. There is no way that approach will work today. If you […]
Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if […]
Tracking Internet Marketing ROI is Important AND Possible. Follow this Four Step Plan and You will Be On Your Way to Measuring Marketing ROI (Online At Least) QUESTION 1: WHAT IS THE GOAL OF YOUR SITE and INDIVIDUAL PAGES? Your web site has value-generating goals– something that helps grow your organization. These goals should be […]
One of the keys to generating more sales and leads via the Internet is to create trust. Companies work tirelessly to build this authority, and others take shortcuts by leveraging the authority your company creates. With the expanded use of the Internet as a research tool for B2B purchases, plus rise of referral programs and […]
The Companies Who Test Own 97% of Your Online Market We’ve seen recent studies by AdGooRoo showing the top 3% of companies in most markets get 97% of the visitors available from search engines like Google/Yahoo/Bing (MSN). Getting this high level of traffic gives these companies a distinct competitive advantage. If they have a positive […]
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