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Video Insights

February 22, 2011

Web Video for B2B business is becoming more prominent than ever. More video is being watched on a daily basis and it isn’t just comedy based videos or people falling down. In October 2010, a majority of business people who were surveyed by Forbes said they watched more online video than a year earlier. Nearly 60% claimed to watch video before reading the text on the same web page! Web video has broadened its horizon into the business place creating valuable content for websites, boosting conversions and adding to lead creation.

“Time is Money – Reading vs. Watching”

Time is of the essence and if you could get all the same information and have a highly likelihood of retaining it, wouldn’t you want to? Video has higher information retention over reading. As a business, you also have the opportunity to demonstrate your complex b2b business, product, or brand instead of just telling them.

Personality, what makes you… well you!

“In the consumer world, most people know the personality or corporate identity of large companies. Except for frequent clients, that’s not true in the B2B world.” Web video allows you to show your company’s personality. Demonstrate who you really are, what you stand for and how you can help your consumers. People buy from other people, therefore you want to create trust by revealing your personality. Forrester research predicts that websites will start becoming rich in video. Virtual demonstrations and video FAQs are a few features that will help your business sell complicated products and services in a way that is easy to understand by your visitors. “A web video can essentially sit online and “pitch” prospects 24/7/365, always delivering the right message at the right time.  It can be hosted on popular video sites like YouTube, emailed to hundreds of new prospects, or looped on a big screen at a trade show. Wherever it’s used, it’s consistent, inexpensive, and doesn’t require commission for a sale.” –Gatewaybizdev.com

But are executives really watching video?

According to the same survey mentioned earlier by Forbes, Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube. As executives get younger, video will only become more prominent in the business place. There is so much you can do with video to enhance user experience, increase conversions, and jump up on SEO rankings. Why wouldn’t you want to participate?

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.