The Hemangioma Treatment Foundation case study
If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment Foundation has benefited from Google Adwords free advertising for non-profits via their grant program.
The program’s founder, Dr. Marcelo Hochman, with his practice at www.hemangiomatreatment.com and foundation at www.hemangiomatreatment.org, has used this additional funding to grow the foundation’s newsletter list, reach out to donors who are interested in treatment for this type of birth defect, and bring in kids with serious hemangiomas for treatment by the foundation if funding isn’t available for treatment in his practice.
The Google Grants program supports organizations sharing Google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.
Designed for registered non-profit organizations, Google Grants is a unique in-kind advertising program that harnesses the power of Google AdWords, Google’s flagship advertising product. Google Grants has awarded free AdWords advertising to thousands of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.
The application is rigorous but fair and requires that you present a strong case for your need and also prove that your website and other non-profit Internet Marketing techniques are consistent with their policy guidelines. There is even a forum to help out further at https://groups.google.com/a/googleproductforums.com/forum/#!forum/grants.