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Vertical Marketing for B2B Using Facebook

September 16, 2016

Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first.

After all, LinkedIn is “Facebook with a tie”, right?

Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead generation for B2B, Facebook has something that LinkedIn doesn’t – affordable advertising that allows you to target your audience based on interests.

Facebook Interest Targeting

facebook-dashboardYou may be familiar with Facebook’s advertising features which allows you to carefully select the audience you’d like to see your ads. Facebook allows you to target by demographic, by location as well as by interest.

Interest targeting is perhaps the most interesting tool within the Facebook advertising realm. If you consider what sort of interests your audience has, you can target specific ads to them based on those interests.

Interests to consider include:

Recent Case Study

Here is an example of a recent WSI campaign targeting clients in the pest control industry. The campaign includes:

Resource style website page optimized for organic search:

2 website pages built on Hubspot with 2 different offers & automation funnels serving as landing page for running ads from Facebook ads:

Multiple Facebook ad campaigns targeting various interests of professionals in the pest control industry.

Initial numbers for the campaign are extremely positive. Cost per click are less than $1 on Facebook for this campaign which has generated 9 leads in the first 3 weeks of the campaign.

Contact WSI for Help with B2B Marketing

If your business would benefit from improving lead generation in the B2B area, contact WSI today for a free assessment of your readiness for inbound marketing.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.