Google Ad Credits for Small and Medium Businesses

April 2, 2020

Google is working a program to provide ad credits for small and medium businesses who have been advertising with them since the beginning of 2019. The total program will be $340M in ad credits.

These ad credits will show up in your Google Ads account as the program is set up. We at WSI B2B Marketing will be monitoring this for our clients and work with them to use the credits effectively before they expire.

Here is the info on the program from Google:

Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank. COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. Through ad credits, we hope to alleviate some of the cost to stay in touch with their customers.

The ad credits will be available to small and medium businesses¹, who advertise directly with us or through partners, around the world with active accounts since the beginning of 2019. This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.

These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types. Advertisers receiving ad credits will be notified in the coming months. We are in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience.

In addition to providing $340 million in ad credits, we’ve also set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs. We’re also providing $20 million in ad grants to community financial institutions specifically to run public service announcements on relief funds and other resources for SMBs.

As opportunities like this emerge, B2B Marketing will keep you informed. Please let us know how we can help during this crisis of COVID-19.