Contact Us:

Publicize Your Website with Co-Branding on Physical Products

April 25, 2007

Diaper Genie MarketingThis quick action list for co-branding your website with other companies’ physical products comes to you, thanks to my new baby girl. I cleaned out the diaper genie for the first time this morning and noticed underneath the bag, in the bottom of the pail was an ad for a company that reviews developmental toys. They had a special offer which only allowed users to take advantage by visiting their website.

Pure genius to put it inside the pail! When I open a package to assemble a product, I briefly glance at each piece of paper and quickly discern what are instructions/warranties/etc, and what are ads. The ads never get another look. By ebeanstalk placing the ad where they did, each purchaser was guaranteed to look at it, and would most likely take it out of the pail. At this time I’d imagine they are more likely to check the site, than if they are just getting ready to assemble a package, and they are in the parenting mindset.

Taking Action with Cobranding

  1. Create a list of related, but noncompetitive companies & products
  2. Find out what physical products that they have
  3. brainstorm innovative ways to get your direct mail piece viewed if you were able to get it packaged with the product.
  4. Contact the vendor to see if they are willing to add it. There will probably be some cost for this, but you may be able to barter if you can reciprocate with something of value.
  5. Create a direct mail piece with a special offer code that you can track back to your product, or a special url like, “Take our sales self test at
  6. Test the direct mail piece with the use of pay-per-click advertising to get quick feedback on it’s success rate.
  7. Submit the direct mail piece to the company for inclusion
  8. Monitor your results via a quality analytics package
  9. Rake in money and laugh all the way to the bank

If Your Company is considering outsourcing manufacturing of physical products to China, who better to outsource manufacturing of auto parts or metal products to than US China Business Solutions. They have people on the ground in both the US and China, and are well-connected with local manufacturers and governments to ensure smooth business operations.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.