Back a few hundred years ago, before television, indoor plumbing, or even light bulbs, one might suspect that time crept by slowly in all aspects. From your day-to-day activities to waiting for the next big “technological” advancement, the human race, while always ingenious, really made no great strides in technology for thousands upon thousands of […]
5 Tips To Writing Creative Content That Works
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
Digital, Internet Marketing Budget – How Much Do We Invest to Stay Competitive?
This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]
Happy New Year for the WSI B2B Marketing Team
We would like to take this opportunity to wish all our clients and friends a Happy New Year from the team here at WSI B2B Marketing We are resolved to keep working hard for your success. All year long we strive to be the best we can, working dilegnetly to increase the ROI for all […]
Top 3 Tips to Creating a Landing Page that Converts
Creating a landing page should not be a guessing game Believe it or not, there are tried and true methods that will lead to a better converting landing page. That’s not to say there aren’t many areas to consider, and because of that many people can get confused when they are creating a landing page. […]
Google Webmaster Guidelines Updated – Then and Now
Google recently announced updates to their webmaster guidelines. WSI B2B Marketing is looking at what is in store for marketers and how the new Google webmaster guidelines differ from earlier. Google announced a new set of webmaster guidelines on October 3, 2012 on their webmaster central blog. According to Google, their motto behind releasing these new […]
10 Email Marketing Best Practices for B2B Businesses
Existing customers and warm leads are the lifeblood of any business. Email Marketing is an extremely flexible and cost efficient way to communicate with your audience. You can acutely target your message in order to maximize deliverability and improve communication. Staying in touch with them is critical to the growth of your business. Standing out […]
MPF Launch – Setting the Standard in a Niche Market
MPF launch of new website focused on converting 100+ page catalog to a user friendly website. We then moved into the active marketing and SEO on this project, let’s take a look at the challenges, processes and results thus far and the actual build. Existing site & challenges MPF is a leader in designing and […]
3 Important Tips to Improve Your B2B Website
For many B2B companies a real challenge is finding out what can be done to improve your site’s functionality and ultimately get more sales. The web is full of tips to get the latest sliding menu or gradient background. With B2C websites there is a “coolness” factor that must be achieved, but with B2B everything […]
Google Grant Funding – Helping Non-Profits Internet Marketing Reach
The Hemangioma Treatment Foundation case study If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment Foundation has benefited from Google […]
