Now that 2021 is upon us, here are a few ideas to help with your Digital Marketing strategic planning to meet your business goals for the year. Business strategy, marketing strategy, and then your digital marketing strategy all have to be in place to make sure your digital work for 2021 will really be effective. […]
New Webinars Added: SEO, Analytics & Digital Marketing Strategies
We have some exciting news to share. WSI has extended our Ahead of the Curve webinar series till the end of May. That means we will be sharing even more digital marketing best practices that you can use to combat the impact COVID-19 is having on your business. Thousands of businesses from all over the […]
Ahead of the Curve Webinar Series-Digital Marketing Tips, Tricks and Best Practices During COVID-19
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world.We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so […]
Google Ad Credits for Small and Medium Businesses
Google is working a program to provide ad credits for small and medium businesses who have been advertising with them since the beginning of 2019. The total program will be $340M in ad credits.These ad credits will show up in your Google Ads account as the program is set up. We at WSI B2B Marketing […]
COVID-19 Impacts on the Digital Marketing Trends for 2020
The first thing that is striking in B2B digital marketing is how vital it is to have the basics in place.Companies that don’t are in the same shape that companies without a website faced in 2008. The basics are:StrategyInteractive websiteActively driving traffic to your website with SEO, PPC, or Social MediaActively working conversion of visitors […]
Digital Marketing Trends for 2019
As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]
Vertical Marketing for B2B Using Facebook
Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]
5 Key Things that Make B2B Internet Marketing Different from B2C
Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
Manufacturing Digital Marketing – What IS Digital Marketing?
Are you in a manufacturing company in the B2B space? Are you interested in growing and taking advantage of the recovering economy? If so, I would guess you are hearing a lot about “digital marketing” as an emerging “must do” for your company? Let’s define what that means in a narrow context of a “growth […]
Top 3 Reasons You Should Convert To Universal Analytics – Now
Why you should convert To Universal Analytics Last year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices. Currently, both traditional Google Analytics and Universal Analytics are available […]
