WSI B2B Marketing Blog

This is data summarized from eMarketer ™ for top Internet Marketing trends in 2011. It’s important to always be aware of the most recent Internet Marketing Trends. The importance of this data is advertising investment continues to shift from traditional media to Internet media. Internet marketing investment is still dominated by traditional forms of search […]

How important is the decision to use an original composition vs. buying the license to a song? When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components […]

Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages.  There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 […]

Simple to Follow Steps to Embed Formstack Forms into Dot Net Nuke As a business to business company we tend to work with numerous content management systems such as Efusion or Dot Net Nuke.  We also tend to work with different types of form software making each project potentially much different than the project before […]

Chasing sales can be a thankless task. Use these 10 tips to help you save time, reduce your stress, and close more sales. 1. Throw out 50% of your leads Every salesperson chases too many unqualified leads. Most know right from the start that a lead won’t be good for them or their company, yet […]

Google’s announced a move toward secure searches on an October 18th, 2011 blog post which sounds great at first (“Hey, more security is always better”). They will automatically redirect users to a secure SSL page if they are logged into their google accounts. This currently only accounts for 7% of all Google searches but Google […]

Shame on me for not posting this last week when I originally got it together. Would have been ‘amazing’ with the 4Gs release…. In Vegas, we had one of the chief digital strategist speak as keynote at WSI E&I 2011. He talked about the future and specifically how to predict the future without predicting the […]

I know you’ve heard this over and over again about split testing but I can not stress enough how important it is to constantly fine tune your email marketing campaigns in order to improve them. Below is a list of suggestions to get you started.  It is by no means a complete list and can […]

How QR Code Marketing Can Dramatize Your New Product Introduction   Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!!   Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video […]

Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it.  As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like.  That being said it is still an […]