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The 4 Best Industrial Marketing Tactics

May 28, 2021

These days, with so much more business being done online, you might be wondering how your business can take advantage of every tool available to you. There are a number of industrial marketing tactics out there that will generate results. Here, the experts from WSI B2B Marketing have collected some of the leading opportunities!

1. Building Your Firm into a Thought Leader

These days, your reputation online can truly provide some advantages, especially if you’re less concerned with lead generation and more focused on long-term growth and stability. One of the ways you can ensure this happens is by focusing on thought-leadership marketing. This means working heavily with executives and industry influencers to generate a solid readership and following online.

2. Boosting Organic Traffic Through Blogging

Blogging and offering unique content online is one of the best ways to generate organic growth. This type of growth brings customers to you without the need to pay for advertising and it has everything to do with offering audience members something they can’t get anywhere else. Unique blog content can help you rise organically in search engine results. Just be sure your blogs try to address pain points in the industry or fill a niche you’ve noticed for the best results.

3. Public Relations & Trade Media Content

Another way to build trust behind your brand is to take a public relations approach and get your name mentioned in major trade publications. This is often a key component of successful industrial marketing plans because articles and content that mentions your brand will improve your company’s visibility and help you rise in the rankings, in addition to solidifying your place as a leader in your chosen sector.

4. Highlighting Your Work

Sometimes, it’s okay to brag a bit, especially when it comes to your brand. Did you recently implement a new technology that makes your products and services more efficient? Tell people about it! Highlighting your successes can get people interested in your brand. Additionally, you can create more personalized content that helps customers put a face to your brand, whether it be an executive meet-and-greet or a behind-the-scenes look at how your company operates on a daily basis.

Contact us for more industrial marketing tips!

If you want your industrial or manufacturing company to remain on the cutting-edge, get in touch with us today. You can contact us online today or call (800) 494-6212.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.