Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]
5 Key Things that Make B2B Internet Marketing Different from B2C
Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
Manufacturing Digital Marketing – What IS Digital Marketing?
Are you in a manufacturing company in the B2B space? Are you interested in growing and taking advantage of the recovering economy? If so, I would guess you are hearing a lot about “digital marketing” as an emerging “must do” for your company? Let’s define what that means in a narrow context of a “growth […]
Top 3 Reasons You Should Convert To Universal Analytics – Now
Why you should convert To Universal Analytics Last year, Google introduced its newest version of Analytics called Universal Analytics. With this launch comes a new set of tracking code, which pulls data from online and offline devices allowing you to track visitor’s across different devices. Currently, both traditional Google Analytics and Universal Analytics are available […]
Internet Marketing for Chinese Companies in the USA
The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products. In the USA, trust is very high for European and Japanese products. We have evolved from […]
How To Keep Your B2B Email Marketing Campaign On-Track
Email marketing is still one of the easiest and most cost efficient method of staying in contact with your customers and potential customers, and B2B email marketing is no exception. Here are 10 easy to follow rules to help you keep your B2B email marketing campaign on-track Have a Plan Before you begin anything you […]
How Much Should a B2B Website Cost for Your Business
Whether you are a self-employed one-man show, or an international, publicly-traded company, understanding B2B website cost can be a challenge. You need a site that supports your business, brand, and acts as the catalyst to growing your business. From large, 1000+ page sites, to 5-page overviews or mini-sites, they all act as your first impression, […]
Organically Grow Your B2B Email Marketing List
Nine ways to organically grow your B2B Email Marketing list without jeopardizing your reputation or the quality of your list. Organic List Building is Still the Best Way to Go – Fill your B2B email list with people who actually want to hear from you. Here are some simple ways to do that: A quick […]
Changes Brands Can Expect to See Due to Social Media
Back a few hundred years ago, before television, indoor plumbing, or even light bulbs, one might suspect that time crept by slowly in all aspects. From your day-to-day activities to waiting for the next big “technological” advancement, the human race, while always ingenious, really made no great strides in technology for thousands upon thousands of […]
Happy New Year for the WSI B2B Marketing Team
We would like to take this opportunity to wish all our clients and friends a Happy New Year from the team here at WSI B2B Marketing We are resolved to keep working hard for your success. All year long we strive to be the best we can, working dilegnetly to increase the ROI for all […]
