This article gives the “basic formula” for building a B2B lead generation system. This is the bare bones basic process and it’s generally recommended that you follow the process in the order shown here for quickest profitability from your investment. Know your Market, Know your Competition Know your “online” as well as your traditional competition. […]
With all the changes in technology, everyone connected in the mobile space from any location, and the death of old ways of getting information, businesses have to embrace new ways to generate business-to-business leads. Let’s take a quick look at what’s dying and what’s coming on strong: Dying lead generation techniques: Telephone cold calling Print […]
When it comes to digital marketing for manufacturers, you’ll need to develop a targeted marketing plan that’s a little different from that of other industries. However, creating a successful marketing strategy is much easier with a little help from WSI B2B Marketing. But where do you begin? Well, here we go over all of the […]
As we close out 2018, we’ve been thinking about what’s ahead next year in our market, and how we need to adjust our focus areas for our clients. Here’s what we’re watching. Must Have the Basics Covered (Sounds Simple, Right?) The first thing that is striking in B2B digital marketing is how vital it is […]
Most businesses to business clients don’t think of Facebook when it comes to lead generation. Instead, just about everyone in the B2B world thinks of LinkedIn first. After all, LinkedIn is “Facebook with a tie”, right? Yes of course it is. However, while LinkedIn remains a great place to network, share content and conduct lead […]
Everyone recognizes that B2B internet marketing and sales is quite different from B2C in lots of ways. Both have changed dramatically with the Internet and the shift in the buyer’s process. Buyers have so much information now before they get to the final stages of their purchase. Still, emotion and relationships play a big part […]
The time is right for Chinese companies to move into the USA market. Though a lot less “numbers of customers”, the US family income is 6 times what it is in China. It’s a huge market for Chinese products. In the USA, trust is very high for European and Japanese products. We have evolved from […]
This is an update to a very popular blog post from a couple of years ago. We are still trying to answer the question “how much should we be spending on Digital or Internet Marketing Budget, now including social media and all the other new branding and lead generation tools. Is there a benchmark?” There […]
The Hemangioma Treatment Foundation case study If you are raising money for your non-profit and have a strong Internet Marketing Strategy, you should consider the Google Grant program for an additional source of help. This online advertising tool is helping non-profits with their Internet Marketing reach. The Hemangioma International Treatment Foundation has benefited from Google […]
It’s totally clear to every businessperson today that mobile websites are the way of the future. In fact, they are here TODAY for leading companies in every market. Sales between businesses will be no different in the era of mobile computing; in fact B2B sales and advertising via mobile websites will usher in a dimension […]
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