One of the real advantages of Pay-per-Click advertising is the real-time instant advertising that can be done when an opportunity presents itself. In this brief case study, we are showing a dramatic example of a Maritime Injury Law Firm using Google Adwords to do some pay-per-click ambulance chasing to generate business from the Concordia Cruise […]
Chasing sales can be a thankless task. Use these 10 tips to help you save time, reduce your stress, and close more sales. 1. Throw out 50% of your leads Every salesperson chases too many unqualified leads. Most know right from the start that a lead won’t be good for them or their company, yet […]
Google just announced new changes to their Places Pages in the way they display reviews. Popular review sites such as Yelp, TripAdvisor, and our favorite Customer Lobby have been demoted to a link in the footer of the Places Page and on the local results listing. The bottom line is that in the Google search […]
The old 4 Ps of marketing In the era of mass marketing, the 4Ps were the holy grail of marketing for companies. Product Price Place Promotion These were the original four variables that marketing teams had to control to create customers and grow their businesses. It all revolves around getting people to buy what your […]
Execution Wins Out over Creative Messaging There were days, not so long ago, when the cutest, most creative mass advertising campaign won the day. Those branding messages like the Marlboro Man, Cap’n Crunch, or the Beetle (the original) worked great in the TV-Industrial age. There is no way that approach will work today. If you […]
I’m going to focus this discussion on the “making money” impacts for medium sized businesses, the ideal client for our consulting practice and where I have the most insight. Small business will see much of the same and will benefit if they adopt some of the same ideas. In most smaller companies, you may not […]
The trend has been toward more open communications for years. The Internet, websites, and email have been around for years and slowly connecting people around the world. The trends are always easy to see, they are talked about in the newspaper and in all the popular magazines. It’s cocktail party chatter and the talk at […]
My grandfather, Walter, was born in 1879; that’s 131 years ago. Now as the third generation, I’m still kicking as a business leader and innovator. Now just sit back and think about the changes in business since those days, with a communications focus. When Walter was a 20 year old with two kids, he visited […]
Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if […]
Here is my summary of the ROFFS Ocean Current information on the spill and it’s movement in the Gulf. It just keeps getting worse! The overall size of the surface oil reported by ROFFS has grown by 300% in three weeks. See for yourself below: Surface oil continues to expand every week and move to […]
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