Contact Us:

Pay-per-Click Ambulance Chasing via Google Adwords

January 30, 2012

One of the real advantages of Pay-per-Click advertising is the real-time instant advertising that can be done when an opportunity presents itself. In this brief case study, we are showing a dramatic example of a Maritime Injury Law Firm using Google Adwords to do some pay-per-click ambulance chasing to generate business from the Concordia Cruise Ship accident.

This same approach can be used in your business for other purposes, not so dramatic, but just as effective:

In most cases, ads can be running in 24 hours, particularly if you have an existing pay-per-click campaign running for your regular business marketing. These ads are tailored to exactly what you are selling and so can be exactly targeted to the one-time event you want to take advantage of. In the case below, the offer is clear, the firm has “experience” and is offering a “fee evaluation” with a phone number. Also unique is the “new” URL they used in the ad, “”; they probably bought that domain within hours of the disaster and it’s a hard hitting part of the ad.

Google Search for Cruise Ship Accident

Once you click on their ad, you go to a well-designed landing page. It has a nice image to make it totally clear you are in the right place. It’s done professionally to generate trust. It’s clear this is an established law firm. The action is clear “Call Today for a Free Case Evaluation”. No confusion on what they want you to do.

cruise ship law firm landing page

There is also a nice disclaimer because it’s legal advice. The same can be used for medical and financial advice with tailoring to be sure it’s correct for the situation.


Ambulance chasing has always had a negative connotation, but it’s a clear way to generate business. If you have ever seen hot news and said, “ I should take advantage of that for my business”, then pay-per-click and Google Adwords may be the right solution to consider. Better luck the next time a great opportunity comes your way.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.