I’ve started to summarize the Gulf offshore ocean current data from the oil spil for information while I update Blog readers on BP’s online marketing efforts. This data comes from Roffer’s Ocean Fishing Forecasting Service and is provided free as a public service. Any re-use of the data, please give a strong plug to the […]
This is the first in a series of posts to show how BP is using online marketing to “try” to salvage their reputation and get their side of the story out over the Gulf oil spill. We first broke this story to Billy Nungesser, Plaquemines Parish President, on June 5 and it was then shown […]
Tracking Internet Marketing ROI is Important AND Possible. Follow this Four Step Plan and You will Be On Your Way to Measuring Marketing ROI (Online At Least) QUESTION 1: WHAT IS THE GOAL OF YOUR SITE and INDIVIDUAL PAGES? Your web site has value-generating goals– something that helps grow your organization. These goals should be […]
Five Reasons for SEO Outsourcing – Inside the USA Almost every company seriously employing SEO Services on their website for high rankings to generate leads is considering SEO outsourcing. Unless you are a huge company, with a massive marketing staff, you can’t afford the cost of a full timemanager. Outsourcing to a professional firm is […]
1. Keep notes – Build your meeting minutes, phone call notes, etc. by tweeting as you go through your day 2. Daily log of work accomplished – Just tweet when you finish a task and everyone is up to date instantly 3. Where is everyone – let it take the place of the big white […]
Ways that Twitter works for Individuals Family touches if long distance – what better way to easily keep track of what your college student is doing every day when away on a three week international trip Follow favorite celebrity – even I have a couple of celebrities I want to know on a more personal […]
One of our most frequently asked questions recently is “How can twitter help me or my business?”. I hope there are some uses in these lists for you and your business to take advantage of Twitter’s real time, one-way mini-blogging. Twitter for Business: SEO- Search Engine Optimization – Google actually picks up these tweets and […]
The secret for increasing profits for any companies in markets with complex sales cycles (e.g. B2B), or high-value sales like Real Estate, is how well we nurture our website leads who are earlier in their sales decision. This is a compilation of best practices from our successful Internet Marketing clients AND some sage advice from […]
Of all the Internet Marketing services we provide, the hardest to set prices for and to explain pricing to clients is SEO – Search Engine Optimization to get those first page rankings in Google. I’ve come to the conclusion SEO precisely fits the saying, “you get what you pay for”. Once you have a partner […]
Here is an apology from the famous Seth Godin for sending an email to people without permission. If it’s good enough for him it’s good for us. Opt-in and full permission is becoming key in the world of B2B Internet Marketing. It’s not enough any more to just “get an email address” and send people […]
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