(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008) Powerful information in easy to understand bullet points regarding the best practices of B2B Email Marketing “Inbox Overload” is the Number one concern on the minds of email marketers, far exceeding concern over delivery and tracking issues 36% report recipient mailboxes are swamped and all email suffers […]
JUST THE FACTS: From the Enquiro Online B2B Purchasing Survey 2007 Summary Results of B2B Survey …even we were surprised by just how important respondents to our survey indicated that online research was to their purchase decisions There was a clear spark of interest from a trade show, colleague, or friend and then they went […]
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