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Surprising New B2B Online Purchasing Decision Data Announced by Enquiro 2007 Survey

September 18, 2007

JUST THE FACTS: From the Enquiro Online B2B Purchasing Survey 2007

Summary Results of B2B Survey

Methodology of Enquiro Survey

 

MOST SURPRISING RESULTS

CONCLUSION: As awareness is formed, a large percentage of prospects will use online resources to find out more information and they will use search to locate the vendor’s website. Search visibility is essential at intersecting the prospect at this point.

 

Detailed Results Just the Facts

CONCLUSION: You must capture the buyer’s attention early in the Awareness or Research phases so you are bookmarked by the final phases

 

 

 

 

 

 

 

 

 

 

 

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