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SEO – You Get What You Pay For

August 10, 2009

Of all the Internet Marketing services we provide, the hardest to set prices for and to explain pricing to clients is SEO – Search Engine Optimization to get those first page rankings in Google. I’ve come to the conclusion SEO precisely fits the saying, “you get what you pay for”. Once you have a partner with the required level of technical expertise, SEO becomes a matter of hard work, month after month effort to improve rankings and traffic.

Here is a similar example. I recently chartered a boat to cruise Florida’s southeast coast. Being a life-long admirer of the high quality Grand Banks trawler yacht, that is what I set out to charter for our week’s vacation.  There was a wide range of prices for a week’s cruise from $2,500 to over $8,000 for similar size boats.  I thought that because of its impeccable reputation for quality “a Grand Banks is a Grand Banks” no matter the age or the price of the charter.  We chose the low price, 20 year old boat.

First impressions were not bad. It looked a little tired and not as clean as a new boat, but we judged it a good value for the price.  That all changed half way through our cruise when we started having serious electrical problems and barely limped back to the home dock. That coupled with a long list of more minor equipment breakdowns made for a less than enjoyable last few days of our cruise. I left that experience thinking next time I’ll pay the price for a better quality charter knowing that quality costs money.

Low quality SEO can include These services are cheap, often only a few hundred dollars per month.  They may even give an initial boost in rankings, particularly adding content, even if it’s poorly written. The long-term effect though, is what we stake our business on.

Our recent experience is these low cost practices will not get you on the first page of Google by themselves anymore.  There is too much competition and too many companies “doing it right”.  Both “experience” and “sustained effort” are required to make SEO successful in today’s market.

If (experience) x (effort) = success, then it must follow success is going to cost more than the bargain basement prices you will see for SEO services.

Think about the “value” from a first page or #1 ranking in Google.  The long term payback for your company can be huge. It’s like buying the corner lot on the busiest intersection in town; it’s location, location, location.  There is a premium for that prime location, but it’s a proven business principle that it pays off in the long run. Over 25% of visitors to a Google search results page will click on the #1 ranked pages.

The key question for you is whether you are willing to pay what it takes to get that #1 ranking, or settle for the low cost, low payoff SEO solution.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.