Developing an eCommerce Strategy is Easier than Ever

December 4, 2021

eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially. According to eCommerce experts, shoppers are spending at least a third of their budgets online. There are expected to be over two billion digital buyers by the end of next year. What is your company doing about this? Do you think eCommerce is too difficult? Too expensive? Not a good fit for your products and services?

This Asher Sales Sense Podcast – “Developing an eCommerce Strategy is Easier than Ever – features host John Asher with guests Hube Hopkins, President of WSI B2B Marketing in Charleston South Carolina and Chris Schofield, Company Director at IMUK Ltd in Yorkshire, England – two practitioners of the art and technology of eCommerce.

Does every company need an eCommerce site today? Is eCommerce difficult and expensive to create and maintain? What are the most difficult parts of setting up an eCommerce system? Are there advantages of Cloud eCommerce compared to traditional eCommerce? How secure is eCommerce? And how do you create trust on an eCommerce site? Tune in and learn the answers to these questions so your company won’t be left behind in the digital dust.

Meet the Guests

Hube Hopkins, President of WSI B2B Marketing

Hubert (Hube) Hopkins has been the owner of WSI B2B Marketing for over 15 years. His digital marketing agency focuses on B2B clients in marine, manufacturing, oil & gas, and engineering verticals. Their focus is delivering qualified leads or direct sales via eCommerce for his clients. Building new websites, working website optimization, eCommerce, email marketing, SEO, paid online advertising, marketing automation, inbound marketing, and virtual event execution are some of the key tools Hube and his team excel at.

Chris Schofield, Company Director at IMUK Ltd

In 2002 Chris Schofield saw the potential of the Internet and invested in forming a new company dedicated to providing technical solutions and Internet Marketing services to businesses. An engineer at heart, Chris loves the technical challenges that the Internet presents and project manages all of our high level technical solutions from start to finish. Having a background in Operations/General management Chris understands the complex business processes required to deliver online success.