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Above the Fold

Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. ATF content receives the most attention from users (being that it is immediately viewed without action on the viewers part), hence extra attention in search algorithms.

302 Redirect

302 Redirect: The requested page has been moved temporarily. The user should use the request URL for future requests, since the redirection may be altered. Pages redirected by this method are not given as much value by the search engines, since they want consistent information for their users.

301 Redirect

301 Redirect: The requested page has been moved permanently. Future requests should use one of the returned URLs. A “Search Engine Accepted” method for redirecting websites.

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