Search Engine
Search Engine: A database of web addresses that are organized so the user may explore the database through the use of a search query.
Search Engine-Friendly
Search Engine-Friendly: A webpage that has been designed and optimized using search engine ranking methods in mind. The pages are structured to be easily crawled by search engine spiders, are keyword rich, and have maximum exposure in terms of backlinks from authority sites.
Search Engine Optimization (aka SEO)
Search Engine Optimization (aka SEO): A subset of Internet Marketing. Designing a website’s pages and links to improve its rank within organic, crawler-based listings of search engines. These methodologies are applied on the premise that search engine users typically make their selections from the first few search engine result pages for a given search query.
Search Engine Result Pages (aka SERPs)
Search Engine Result Pages (aka SERPs): Ranked listings of web pages returned by a search engine in response to a user’s search query.
Search Query
Search Query: The keyword(s) typed into a search engine form when conducting a search. This educates marketers as to the needs of customers.
SEO
SEO: acronym for Search Engine Optimization. SEO comprises of techniques which improves visibility of a website in search engines. SEO process can be divided in two 1. On-Site Search Engine Optimization 2. Off-site Search Engine Optimization. On-Site Search Engine Optimization deals with changes to web pages and website on whole. On-site SEO involves keyword research, […]
SERPs
SERPs acronym for <em>Search Engine Result Pages</em>
Server
Server refers to either a computer, or the specific software that enables a computer to provide services to other computers linked by a network (like the Internet).
Spam
Spam: An Internet term used to represent unwanted content.<!–mep-nl–><!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>From a Search Engine Optimization perspective, it refers to practices that give web pages unfair rankings in the search engine result pages. The determination of unfair practices is made through interpretation of a search engine’s terms of use, and of the general principles that search engines operate […]
Stop Words
Stop Words: Common words that search engines ignore when indexing a page’s contents. Good copywriting caters to the customer and avoids temptation to omit these words.
