Submission (of a web site 🙂 – Alerting a search engine to the presence of a website or web page. The URL is placed into a queue, whose contents will either be crawled by webbots or reviewed by human editors. This process is usually unnecessary, and should only be used as a last resort to […]
Title Meta Tag: HTML tag used to determine what is displayed in the top of a browser window. Used to provide an overall description of the contents of the page. The use of keywords within the title tag increases the relevance of the page for a specific keyword phrase in the eyes of a search […]
Top 10: A web page that shows up in the SERPs for a particular query. Some webmasters determine this to be the judge of success for a web page, if shows up for the desired search terms. While this certainly boosts search engine referrals, the ultimate goal is to receive traffic via links that would […]
Traffic: Term used to loosely describe the amount of activity over a website for a specific period of time. Typical measurements of traffic are unique visitors and page views
Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address 234.123.23.45 visits our homepage. IP 234.111.11.11 visits […]
URL (Uniform Resource Locator) : An HTTP address used within the World Wide Web to identify the location of a web page on the Internet. A URL is mapped to an IP address by Domain Name Servers (DNS). <!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm
URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm#bookmarkgoingtofaq
Visitor (aka user): An Internet user who accesses a webpage. (We prefer calling them a customer)
Word Stemming: The ability of a search engine to include the root of a word. Search engines are improving in their ability to recognize these. Nonetheless, both keywords should be optimized for, if relevant.<!–mep-nl–><!–mep-nl–>Example: computer and computers.
WYSIWYG Editor stands for “What you see is what you get” a type of web page editor that uses features similar to paint programs to construct a page without requiring the user directly code in HTML.
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