Comment tags: Used by programmers to insert descriptive information into their code that will not be parsed by the compiler or browser. Inserting keywords in them has no SEO value for the major search engines, as they ignore information contained within them. Removing comment tags as one publishes web pages to the server reduces load […]
Content: Information contained on a page that the visitor can interact with, such as text, images, and links. Any formatting information is referred to as the presentation.
Content Management System (aka CMS): Software that allows users to create, modify, organize, and remove information from a website without having to prepare HTML code.
Cookies – A small file placed by a website on the user’s hard drive that provides information to the website. Cookies can be used to provide personalized content to the user.
Counter – A script that collects information about the visitors to a web page. This may include hits, page views, unique visitors, unique IPs, etc. Many web hosts integrate advanced statistics packages into their products that we may use to collect information from visitors to our site.
Crawler (aka Robot or Spider) A script running for a search engine that travels the web, through hyperlinks, storing URLs and indexing content of pages it encounters. These results are then ranked and appear in Search engine result pages (SERPs)
Cross-linking: The interlinking of several websites owned by one party in order to artificially boost their search engine rankings. Major search engines deprecate the value of links from the same IP or IP range. Therefore it is only valuable if the sites have relevant content (Do it for the user, and not for Google).
Deepcrawled: Referred to when a search engine spider indexes web pages that lie several layers deep within the structure of a website. Some websites have difficulty getting search engines to crawl deeply into a site. Using sitemaps, deep backlinks, having a good internal linking structure, and regular updates improve chances of deepcrawling by major search […]
Deep Linking- Linking to a page of content within a website that bypasses the home page, or the submitting of specific URLs to search engines that lie several layers within the site infrastructure. This improves visibility of pages to search engines that may otherwise require several clicks to reach from the home page.
De-listing – Removal of a link for violation of rules, inaction, or poor performance. Search engines de-list websites that violate their terms. Ad servers like Google Adwords de-list advertisements which do not achieve set clickthrough rates.
Discover the latest industry insights.
