Black-Hat SEO: A general term for search engine optimization practices that concentrate on manipulation of search engine algorithms to enhance rankings, or those that are deemed unethical by the Internet Marketing industry. Unethical search engine optimization techniques have been defined within the search community as violating the search engine’s terms of use / guidelines, heavy […]
Blind Traffic – Low-quality visitors that reach a site through misleading links or spam. These rarely convert to sales, hence webmasters should seek extremely targeted traffic that is looking for website’s product.
Broken Link (aka Dead Link): A link that does not point to a visitable destination. Common causes of this are deletion or renaming of a file, or moving files between directories. Using absolute URLs can reduce risk of the latter cause.
Bulk Submission Services: Software that submits a website’s URL to many search engines or directories automatically. These services are often poorly updated, and have spotty success rates due to updating from search engines and directories that confuses automatic scripts.
Cascading Style Sheets – A standard of formatting web pages by defining formatting rules to various HTML, DHTML, or XML structural elements.
Click-Through – The action of a user clicking on a link that leads to another web page.
Click-Through-Rate (aka CTR): Number of times that a link is clicks-through a link, divided by the number of times that the link is displayed. The CTR is a common statistic for determining the success of a particular advertisement to garner attention from site visitors.
Cloaking – The deceptive practice of serving one webpage to a search engine for indexing, and then serving a different page to the visitor. Unapproved cloaking (see trusted feeds) violate the terms of service of most major search engines and may result in removal of a website from their search results.
Clustering – Limiting a website to only appear once or twice in a SERP for a particular search term. This keeps one or two sites from dominating the top results, and discourages SEO-savvy webmasters from spamming search engines.
Code: The programming and markup languages that create the websites and content that we see. Internet Marketing professionals should at least learn the basics of HTML (or XHTML), CSS, and Javascript. After that, more advanced languages such as PHP, ASP.NET, and others may add flexibility and functionality.
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