If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
Nine ways to organically grow your B2B Email Marketing list without jeopardizing your reputation or the quality of your list. Organic List Building is Still the Best Way to Go – Fill your B2B email list with people who actually want to hear from you. Here are some simple ways to do that: A quick […]
Existing customers and warm leads are the lifeblood of any business. Email Marketing is an extremely flexible and cost efficient way to communicate with your audience. You can acutely target your message in order to maximize deliverability and improve communication. Staying in touch with them is critical to the growth of your business. Standing out […]
It’s totally clear to every businessperson today that mobile websites are the way of the future. In fact, they are here TODAY for leading companies in every market. Sales between businesses will be no different in the era of mobile computing; in fact B2B sales and advertising via mobile websites will usher in a dimension […]
Two nights ago I attended a social media panel/networking event, which ended up being rather enjoyable and not just because of the free food and drink. The topic of the night was Pinterest and Facebook, and how to use them for your business. Once the panel opened up to the floor for questions I noticed […]
I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years. I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine. At the time, I worked […]
How important is the decision to use an original composition vs. buying the license to a song? When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components […]
Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages. There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 […]
Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it. As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like. That being said it is still an […]
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