5 Tips To Writing Creative Content That Works

More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’.  Google and other search engines are constantly tweaking their algorithms.  We need to be able to keep up.  Writing creative content is the way to stay ahead. Not only do […]

10 Email Marketing Best Practices for B2B Businesses

Existing customers and warm leads are the lifeblood of any business.  Email Marketing is an extremely flexible and cost efficient way to communicate with your audience.  You can acutely target your message in order to maximize deliverability and improve communication.  Staying in touch with them is critical to the growth of your business. Standing out […]

5 Reasons B2B Companies Need A Mobile Website Today!

It’s totally clear to every businessperson today that mobile websites are the way of the future. In fact, they are here TODAY for leading companies in every market. Sales between businesses will be no different in the era of mobile computing; in fact B2B sales and advertising via mobile websites will usher in a dimension […]

How LinkedIn is Actually Going to Benefit Your B2B Company. (Hint: Connections are only a Small Part)

Two nights ago I attended a social media panel/networking event, which ended up being rather enjoyable and not just because of the free food and drink. The topic of the night was Pinterest and Facebook, and how to use them for your business. Once the panel opened up to the floor for questions I noticed […]

Original composition vs. buying the license to a song for your corporate video

How important is the decision to use an original composition vs. buying the license to a song? When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components […]

What is the CAN-SPAM Law?

Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages.  There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 […]

Drastically Improve your ROI with Marketing Automation

If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business, […]

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