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How LinkedIn is Actually Going to Benefit Your B2B Company. (Hint: Connections are only a Small Part)

April 20, 2012

Two nights ago I attended a social media panel/networking event, which ended up being rather enjoyable and not just because of the free food and drink. The topic of the night was Pinterest and Facebook, and how to use them for your business.

Once the panel opened up to the floor for questions I noticed that while the night’s discussion veered from Pinterest and Facebook to every other social media channel, no one mentioned LinkedIn.

LinkedIn seems to be like the social media equivalent of the friend invited to every party because you feel like he/she should be there, but then you just never really get around to talking to them….

In the hope of demystifying or at least displaying the value of that friend at the party, here’s a break down of LinkedIn: who’s on it and how do you use it for B2B.

Who’s Using It and How?

I admit, I’m guilty of this myself – until I had to start really thinking about LinkedIn for clients and to make recommendations.

There are three types of people using LinkedIn: entry – level employees, middle management and top level execs. Each group has their own motivations and it’s important to know what they are, so you know how to approach them.

  1. Entry Level- This group uses LinkedIn for networking, connection building and most importantly, job searching.
  2. Middle- Again, networking is big here, but the larger use is establishing and nurturing relationships with colleagues and hunting out valuable connections.
  3. Top Level Executives- For B2B companies, this group is the most important to target.

These individuals use LinkedIn primarily for networking, followed closely by promoting their business. If you’re on this level, take advantage of your communities (industry groups) and if you don’t have one, build one! Reach out to meet up, talk on the phone and educate others about your brand. Engage and Establish Expertise With Your Connections and Community Congratulations. You’ve made hundreds of connection with top level executives in your field and beyond. But what now? The secret to actually benefiting from LinkedIn is to understand how it works. This site is all about establishing yourself as an expert in your industry among like – minded individuals, without over-selling.

Some Tips to Get You Started

Now go connect, listen and engage!

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.