Contact Us:

What is the CAN-SPAM Law?

November 7, 2011

CAN-SPANCompared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages.  There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law:

Unsubscribe Compliance:

  • Every email should have a visible unsubscribe method.
  • All unsubscribe requests should be honored within 10 days of their receipt.

Content Compliance:

  • The ‘from’ name should be accurate.
  • The subject line must be relevant to the content of the email.
  • A legitimate physical address of the sender/advertiser should be visible on all emails.

Sending Behavior Compliance:

  • You must not use an open relay. An open relay is a server that is not properly secure, allowing third parties to send email.
  • Email senders must not take email addresses from online postings, content on websites, or through other means that bypass opt-in rules.

If you are unsure whether your email campaign is in compliance or would like some assistance with your email marketing campaign just drop us a line or give us a call (866) 732-2271, we would be happy to talk through your needs.

Further Reading

Latest News

Discover the latest industry insights.