I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years. I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine. At the time, I worked […]
One of the real advantages of Pay-per-Click advertising is the real-time instant advertising that can be done when an opportunity presents itself. In this brief case study, we are showing a dramatic example of a Maritime Injury Law Firm using Google Adwords to do some pay-per-click ambulance chasing to generate business from the Concordia Cruise […]
Five Tips to Help You Get and Stay Organized I recently moved to a new house and feel like I will be unpacking for the next ten years. I do not do well in messy surroundings and it is beginning to drive me crazy. My home office is larger than in my previous house but […]
My Top Five Favorite WordPress Plugins after the initial install. I’ve been lucky enough over the last few years to get my hands dirty with several web content management systems. We dabble in Dot Net Nuke, Efusion and WordPress. WordPress is of course one of the most flexible blogging platforms around with tons and tons […]
Using Video and an Online Knowledge Base to Accelerate New Product Introduction When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product. WSI B2B Marketing spearheaded a comprehensive video training system and […]
After taking a look at it, we are going to publish this list every other week. It’s not that it takes a long time, but we’re not talking about the AP Football Poll, where teams can fall dramatically on any given Saturday. The Alexa rankings, although compiled weekly, show little changed unless the sites are […]
Pageviews per visitor are an extremely helpful metric to show the usefulness of our information to the market. The longer we keep a visitor at our website reading pages provides several benefits:
I suppose I’m a bit biased… If you look at this blog, you may have noticed that I use WordPress. I think you can still trust me though, because Not everyone loves their blog platform – Quite often I find people eyeing other blogs covetously, wishing they had the knowledge or time to move their […]
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