A Revolutionary Product Introduction Using Video and an Online Knowledge Base
October 11, 2010
Using Video and an Online Knowledge Base to Accelerate New Product Introduction
When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product.
WSI B2B Marketing spearheaded a comprehensive video training system and online knowledge base to accelerate learning the new product. The training videos will be integrated into Social Media Marketing. Read more about the LENSTAR Video Training and Knowledge Base.
WATCH A DEMO VIDEO
Watch one of the project videos showing how to measure lens thickness. The video below shows one of the client/product promotion videos in its final cut.
See the Project Video.