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A Revolutionary Product Introduction Using Video and an Online Knowledge Base

October 11, 2010

Using Video and an Online Knowledge Base to Accelerate New Product Introduction

When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product.

WSI B2B Marketing spearheaded a comprehensive video training system and online knowledge base to accelerate learning the new product.  The  training videos will be integrated into Social Media Marketing. Read more about the LENSTAR Video Training and Knowledge Base.


Watch one of the project videos showing how to measure lens thickness. The video below shows one of the client/product promotion videos in its final cut.

See the Project Video.

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