We are thrilled to announce that WSIB2B Marketing has reached the esteemed status of Platinum Partner through our partnership with Constant Contact Lead Gen+CRM. This accomplishment highlights our unwavering commitment to delivering exceptional marketing automation solutions and solidifies our position as a leading provider of comprehensive B2B marketing services. Additionally, we are excited to share […]
Whenever we send out an email message we always want to know what the open rate was and how we can improve it. The answer to these two questions might be harder to find than you realize. Let’s take a look at how email open rates are measured and what can cause the figures to […]
Email marketing is one of the easiest and cheapest forms of ecommerce today. Whether your company is a small one-man-band or a large multi-million dollar organization, it can benefit from email marketing to generate leads, sell products and services, and increase awareness. B2B and B2C companies should all have some form of an email marketing […]
Email marketing is still one of the easiest and most cost efficient method of staying in contact with your customers and potential customers, and B2B email marketing is no exception. Here are 10 easy to follow rules to help you keep your B2B email marketing campaign on-track Have a PlanBefore you begin anything you need […]
Nine ways to organically grow your B2B Email Marketing list without jeopardizing your reputation or the quality of your list. Organic List Building is Still the Best Way to Go – Fill your B2B email list with people who actually want to hear from you. Here are some simple ways to do that: A quick […]
Existing customers and warm leads are the lifeblood of any business. Email Marketing is an extremely flexible and cost efficient way to communicate with your audience. You can acutely target your message in order to maximize deliverability and improve communication. Staying in touch with them is critical to the growth of your business. Standing out […]
Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages. There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 […]
Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it. As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like. That being said it is still an […]
Wouldn’t it be wonderful to be able to stay in touch with customers or potential customers on a regular basis? What would make this even better is if it all happened automatically. This is much easier to achieve than you might imagine. With a robust but flexible email marketing system you can set up simple […]
Email marketing should be an integral part of your overall marketing strategy. It’s simple to use, easy to target the required audience, recognized globally, quick to deliver, and can generate a fast response from your target audience. No matter how catchy your subject line is or your calls to action, it will only work if […]
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