Here is an apology from the famous Seth Godin for sending an email to people without permission. If it’s good enough for him it’s good for us. Opt-in and full permission is becoming key in the world of B2B Internet Marketing. It’s not enough any more to just “get an email address” and send people […]
(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008) Powerful information in easy to understand bullet points regarding the best practices of B2B Email Marketing “Inbox Overload” is the Number one concern on the minds of email marketers, far exceeding concern over delivery and tracking issues 36% report recipient mailboxes are swamped and all email suffers […]
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