WSI B2B Marketing Blog

URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm#bookmarkgoingtofaq

Usability: The ease with which a user may interpret information and complete a set of tasks.

Visitor (aka user): An Internet user who accesses a webpage. (We prefer calling them a customer)

Word Stemming: The ability of a search engine to include the root of a word. Search engines are improving in their ability to recognize these. Nonetheless, both keywords should be optimized for, if relevant.<!–mep-nl–><!–mep-nl–>Example: computer and computers.

WYSIWYG Editor stands for “What you see is what you get” a type of web page editor that uses features similar to paint programs to construct a page without requiring the user directly code in HTML.

Adsense Sandbox: Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.

Google Adsense: A contextual ad serving program run by Google that shares revenue from per-click Adwords ads with the websites where they appear.

Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. ATF content receives the most attention from users (being that it is immediately viewed without action on the viewers part), hence extra attention in search algorithms.

302 Redirect: The requested page has been moved temporarily. The user should use the request URL for future requests, since the redirection may be altered. Pages redirected by this method are not given as much value by the search engines, since they want consistent information for their users.

301 Redirect: The requested page has been moved permanently. Future requests should use one of the returned URLs. A “Search Engine Accepted” method for redirecting websites.<!–mep-nl–><!–mep-nl–><code style=’display: none;’><!–adsense–></code>