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Penalty: Search engines may lower the rankings for some sites that are in violation of the search engines’ terms of use, or may remove the offending site from their index altogether.


Plugin Software that provides additional functionality to existing software.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>Macromedia Flash plugin for Flash multimedia content</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Firefox plugins for Mozilla Firefox Broswer</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Wordpress plugins</li><!–mep-nl–></ul><!–mep-nl–><!–mep-nl–>


Popup: An unrequested window that appears to a site visitor. Some sites will not link to web pages that contain popups. Many web users also have popup blockers built into their browsers. New popup techniques using Javascript, DHTML, and CSS can circumvent detection, however.


Ranking: Order in which webpages are listed in the Search Engine Result Pages for a particular keyword phrase for a user’s search query. The pages that the rankings are listed on are called SERPs (see search engine result pages).


Redirect: A command used to automatically send the user of one webpage to a another. This is used for both legitimate and illegitimate purposes. Search engines place penalties on the use of some methods which may be used to mislead the users of search engines (such as meta redirects).


Referrer: The URL of a webpage that sends a visitor to a site via link. Used in Internet Marketing and SEO to determine results from marketing efforts.


Relevancy: The measure by which a webpage matches a search engine user’s query. Search engines list the most relevant pages first (if possible), continuing those with the least relevancy to the search query.


Robots.txt: A file used within the root directory of a website that restricts the indexing of selected web pages or directories.

ROI (Return on Investment)

ROI (Return on Investment): Important to determine before embarking on any business venture, or advertising campaign.

Sandbox Effect

Sandbox Effect: Alleged filter that enacts a probationary period for links to new websites, which diminishes their ability to pass Pagerank during this period. There is speculation that the sandbox may affect the sites themselves for a short period of time. The name was coined in that new sites can play nicely away from other […]

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