Pay-per-click Search Engines: A marketing option where a site may have their link and site/product information placed within a database that is displayed when the search engine user makes particular queries within the search engine. The business listing their links are charged each time the user clicks on the link to their site. The fee […]
Penalty
Penalty: Search engines may lower the rankings for some sites that are in violation of the search engines’ terms of use, or may remove the offending site from their index altogether.
Plugin
Plugin Software that provides additional functionality to existing software.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>Macromedia Flash plugin for Flash multimedia content</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Firefox plugins for Mozilla Firefox Broswer</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Wordpress plugins</li><!–mep-nl–></ul><!–mep-nl–><!–mep-nl–>
Popup
Popup: An unrequested window that appears to a site visitor. Some sites will not link to web pages that contain popups. Many web users also have popup blockers built into their browsers. New popup techniques using Javascript, DHTML, and CSS can circumvent detection, however.
Ranking
Ranking: Order in which webpages are listed in the Search Engine Result Pages for a particular keyword phrase for a user’s search query. The pages that the rankings are listed on are called SERPs (see search engine result pages).
Redirect
Redirect: A command used to automatically send the user of one webpage to a another. This is used for both legitimate and illegitimate purposes. Search engines place penalties on the use of some methods which may be used to mislead the users of search engines (such as meta redirects).
Referrer
Referrer: The URL of a webpage that sends a visitor to a site via link. Used in Internet Marketing and SEO to determine results from marketing efforts.
Relevancy
Relevancy: The measure by which a webpage matches a search engine user’s query. Search engines list the most relevant pages first (if possible), continuing those with the least relevancy to the search query.
Robots.txt
Robots.txt: A file used within the root directory of a website that restricts the indexing of selected web pages or directories.
ROI (Return on Investment)
ROI (Return on Investment): Important to determine before embarking on any business venture, or advertising campaign.
