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Stop Words

Stop Words: Common words that search engines ignore when indexing a page’s contents. Good copywriting caters to the customer and avoids temptation to omit these words.

Website Submission

Submission (of a web site 🙂 – Alerting a search engine to the presence of a website or web page. The URL is placed into a queue, whose contents will either be crawled by webbots or reviewed by human editors. This process is usually unnecessary, and should only be used as a last resort to […]

Title Meta Tag

Title Meta Tag: HTML tag used to determine what is displayed in the top of a browser window. Used to provide an overall description of the contents of the page. The use of keywords within the title tag increases the relevance of the page for a specific keyword phrase in the eyes of a search […]

Top 10

Top 10: A web page that shows up in the SERPs for a particular query. Some webmasters determine this to be the judge of success for a web page, if shows up for the desired search terms. While this certainly boosts search engine referrals, the ultimate goal is to receive traffic via links that would […]


Trackbacks: A system by which blogs may post messages to each other about citations and related resources. Not all blog software supports Trackbacks, though it may have a system that operates in a similar fashion.<!–mep-nl–><!–mep-nl–>Example: Blog A writes an article. Blog B likes the article and mentions it in their most recent post. Blog B […]


Traffic: Term used to loosely describe the amount of activity over a website for a specific period of time. Typical measurements of traffic are unique visitors and page views

Unique Visitor (aka unique session)

Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address visits our homepage. IP visits […]

URL (Uniform Resource Locator)

URL (Uniform Resource Locator) : An HTTP address used within the World Wide Web to identify the location of a web page on the Internet. A URL is mapped to an IP address by Domain Name Servers (DNS). <!–mep-nl–><!–mep-nl–>Example:

URI (Uniform Resource Identifier)

URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example:


Usability: The ease with which a user may interpret information and complete a set of tasks.

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