WSI B2B Marketing Blog

Sandbox Effect: Alleged filter that enacts a probationary period for links to new websites, which diminishes their ability to pass Pagerank during this period. There is speculation that the sandbox may affect the sites themselves for a short period of time. The name was coined in that new sites can play nicely away from other […]

Search Engine: A database of web addresses that are organized so the user may explore the database through the use of a search query.

Search Engine-Friendly: A webpage that has been designed and optimized using search engine ranking methods in mind. The pages are structured to be easily crawled by search engine spiders, are keyword rich, and have maximum exposure in terms of backlinks from authority sites.

Search Engine Optimization (aka SEO): A subset of Internet Marketing. Designing a website’s pages and links to improve its rank within organic, crawler-based listings of search engines. These methodologies are applied on the premise that search engine users typically make their selections from the first few search engine result pages for a given search query.

Search Engine Result Pages (aka SERPs): Ranked listings of web pages returned by a search engine in response to a user’s search query.

Search Query: The keyword(s) typed into a search engine form when conducting a search. This educates marketers as to the needs of customers.

SEO: acronym for Search Engine Optimization. SEO comprises of techniques which improves visibility of a website in search engines. SEO process can be divided in two 1. On-Site Search Engine Optimization 2. Off-site Search Engine Optimization. On-Site Search Engine Optimization deals with changes to web pages and website on whole. On-site SEO involves keyword research, […]

SERPs acronym for <em>Search Engine Result Pages</em>

Server refers to either a computer, or the specific software that enables a computer to provide services to other computers linked by a network (like the Internet).

Shared Server: A server that hosts multiple websites. Bandwidth (and performance) is split between the sites hosted on the server.