Successful Marketing Starts with a Plan
You wouldn’t build a house without a blueprint, why would you start your marketing without one?
We believe the Digital Marketing Blueprint covers all the major components for planning a successful digital marketing campaign. The blueprint is typically composed of the following sections, but we do customize to maximize value depending on our findings:
- Research & Analysis
- Tactical Roll-ups
- Tactical Details
- Lead Nurturing & Marketing Automation Details
- Library of downloadable Resources
We’ll provide your team with a no-nonsense, actionable digital marketing plan that is based on solid research and proven strategies with a track record of success.
Get started on your BluePrint
Contact us to discuss how our digital BluePrint can improve ROI for your business.
Blueprint Overview
Our Digital Marketing Blueprint service is designed for companies or organizations that want to take control of their own marketing.
Situational Analysis
Detailed Website Analysis
Integrated Marketing Strategy
The Process
Step 1 | Understanding Your Business
Once you agree to work the Blueprint we will hold a more in-depth discussion of your business including all the areas that will affect our research. We will explore:
- Who are your customers
- What are your top products and services
- What makes you unique in your market
- Who are your main competitors
- Experience with digital marketing and other sales & marketing processes
Step 2 | Customer Persona Development
We will identify and fully define the main three or four customers you want to sell to. We want to identify:
- Pain points in their job that you can solve
- How they make decisions on new products and services
- What kind of information they need in their buyer’s journey
Step 3 | Competitive Research
Competitors you identify and some we find during the research are compared side-by-side to your company in 27 marketing areas to find areas to explore a competitive edge. Types of companies are explored to find where you fit and how to best do successful marketing for your products and services.
Step 4 | Online Market Research
The state of the Google search market is examined to find important nuggets in:
- Google Trends for some of the major areas of search for your products and services
- Early keyword research into search volumes, relevance to your business, and
completeness of keywords - Competitor keyword “first page” rankings for comparison to yours
Step 5 | Website Technical and Usability Analysis
Your website is where the “action” occurs, a phone call, an email collected, or a quote requested. We will use a range of both automated tools and subjective analysis to do a deep dive into the technical status of the website. Additionally, we will use usability tools and our own expertise to determine usability issues on the site and make recommendations for improvements. Google Analytics (if available) will be used to provide high level data on website performance and to show where improvements can be made.
Step 6 | Strategy Recommendations Development
Each area of digital marketing will be examined in moderate detail with a discussion of the general recommended strategy for a company like yours and any specific recommendations for your company. This includes some areas, like social media marketing and email marketing which don’t get detailed research but are examined in our meetings with you.
Step 7 | Analysis and Strategy Review
Our research is fairly extensive, so it will generally take us about 10 to 15 days to complete the Blueprint. Once we have everything prepared for you, we will schedule our review session. During this session, we will go over our research and strategy and answer any additional question. Don’t worry, we won’t just do an information dump and call it a day. If you ever have any questions about the contents of the Blueprint, you can ask at any time in the future. We do not put a time limit on when you can come back to us for clarification.
Step 8 | Resources and Follow Up Support
Immediately following our review session, we will send you your copy of the Blueprint. This will include your own “Library” of all our research. You own this and are free to use it in conjunction with your own internal teams, or with any third-party of your choice. If requested, we will follow it up with a proposal for us to work with you to do some, or all of the work. You are under no obligation to work with us.
Working with Us
The Digital Marketing Blueprint concept evolved from years of working with more industrial, complex companies many of which wanted to leverage their own internal resources to conduct their digital marketing campaigns themselves, but just didn’t know where to start.
We recognized this need and created the Digital Marketing Blueprint concept based on the work we did as the front end of our managed services process. In other words, these are the same procedures that we use before starting the marketing for other clients that we service.
What we found was that most companies for whom we created a Blueprint for decided to continue working with us in one capacity or another. In some cases, the company retained what they were comfortable doing while having us do the “heavy lifting” when it came to the technical or knowledge intensive services. In other cases, organizations give us full responsibility to do everything related to their digital marketing.
Because we guarantee it and allow the fees to roll-over, we found that most clients we work with enjoy the Risk-Free aspect of the Blueprint. It creates a sort of “try before you buy” scenario. And we enjoy it because it allows us to work with the company on a fixed project and mutually determine if we are a good fit.
Why Work With Us?
We specialize in working with B2B companies across a wide range of manufacturing, marine, medical, Oil & Gas, and consulting. All of our processes and resources are dedicated to business growth through lead generation and online branding. We often draw from our experiences of working with a company in one vertical/niche and apply that knowledge to a similar company with similar challenges.
We Service What We Suggest
The Blueprint strategies are the culmination of intensive research and our own experiences managing marketing programs for manufacturing.
The purpose of this blueprint is to provide you with enough guidance and data to arm your internal or independent teams with the same data we use to develop marketing strategies and troubleshoot technical issues that would otherwise hinder user experience and search engine placement.
What we find is that some manufacturers have the resources to fully leverage the information on this document. Some manufacturers have the resources but not the knowledge. And other manufacturers have neither. We can support you in a number of different ways:
Training & Consulting
We can consult with your team on strategies, procedures and trends, and where it makes sense, lend a hand on getting them up and running.
Technical Support
Technical issues associated with website maintenance and marketing platforms can be tricky. If the proper precautions aren’t taken, some mistakes can be irreversible.
Shared Management Services
This is our “Hybrid” service where we collectively determine what your team can handle and what you need us to handle. Typically, we do the heavy lifting with technical issues, strategic issues, creative ideas, and managing the paid advertising.
Full Management Services
Our customized programs are where we essentially become your Digital Marketing department. We take all responsibility for your entire digital presence for a single, predictable monthly fee. No annoying incremental invoices that you didn’t count on.
We do occasionally offer hourly services, but I think you will find our retainer-based programs are more economical and offer additional perks. Our monthly programs are customized based on the unique needs of each customer.
