Article Marketing Makes Sense for B2B Lead Generation?
December 9, 2010What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle with coming up with fresh content for their site. B2B companies selling products aren’t alone in this dilemma. Think about your industry trade magazines or trade organizations. Do they have publications such as a print edition, website, blog, or newsletter? Who writes that content? In most cases I’ve seen, the content is either submitted directly from people within the industry, or the content is essentially co-written with a person at a company and the staff writer at the publication. At the same time this vast struggle for content is taking place across the web, there are article directories which allow quality articles to be uploaded and distributed freely, provided they leave the attribution intact.