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Article Marketing Makes Sense for B2B Lead Generation?

December 9, 2010

What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle with coming up with fresh content for their site. B2B companies selling products aren’t alone in this dilemma. Think about your industry trade magazines or trade organizations. Do they have publications such as a print edition, website, blog, or newsletter? Who writes that content? In most cases I’ve seen, the content is either submitted directly from people within the industry, or the content is essentially co-written with a person at a company and the staff writer at the publication. At the same time this vast struggle for content is taking place across the web, there are article directories which allow quality articles to be uploaded and distributed freely, provided they leave the attribution intact.

How B2B companies leverage article marketing to add value

1) Get additional content for your website

Nobody has industry insider knowledge like you, but even the most prolific writers hit lulls in their time available to crank out lively pieces. Search through article directories to find content about related topics where the author is not one of your direct competitors. 5 minutes of scanning and 5 minutes pasting it in your blog just saved you an hour or two of research and writing.

2) Distribute your content across the web

If you write quality articles, they will be usually be picked up by a few websites. This gets your ideas in front of your target audience and you receive a link to your website from within your “about the author” box in the article. You receive instand recognition as an industry expert when another source reprints your article. The link back also helps with your search engine rankings.

3) Article directories rank better than you = more exposure

Even if no other website picks up the article, these article directories are highly favored by search engines due to the massive quantity of information they hold, and their status as “authoritative websites”. What does that mean for you? Let’s say you are trying to rank for the phrase “Blue widgets”, and you are in position 35 on Google. That means just about…. nobody will ever see your page about blue widgets. However, if you write a well-optimized article for the phrase and upload it to an article directory, your chance of hitting the first page is considerably greater. Of course, you will either need to have the only article about it or have an article much better than the others, but that is one of the advantages B2B marketers have. We are usually in much more niche fields. We’re not out there battling with 4 billion other real estate agents or insurance agents.

4. Lets you talk about content you may not be able to otherwise

Trademark infringement can be a touchy subject on company websites. I’m not saying you should go out and do anything illegal, but sometimes legitimate product comparisons are nixed by upper management due to concerns over competition. Posting an article on one of these sites without directly tying it to your company can be a way to get these pieces out on the web for your prospective customers to see.

How to Get Started with Article Marketing for SEO and Lead Generation

Contact us for a consultation on how to prepare keyword-rich content that converts visitors into leads, and check out,, and Sure, there are many more article directories, but these will get 80% of your results and there are tools to syndicate publishing to the others. We can also take on the process completely for you, including the content creation if you desire.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.