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How to Choose the Best B2B SEO Agency

September 9, 2021

When it comes to digital marketing, the B2B industry is a bit trickier than your average retail store. This is because it will deal will very specific clientele and a specialized industry, meaning you’ll need a top B2B SEO agency to generate results. At WSI B2B Marketing, we’ve helped many in the industrial and manufacturing sectors find the right marketing plan for them.

Here we wanted to highlight the important considerations when it comes to choosing, and working with, a B2B SEO agency.


Ask for Case Studies & Client Examples

Before going any further, it’s important that a reliable B2B SEO agency can demonstrate they’ve headlined a variety of successful campaigns with a number of different clients. If you’re trying to boost your ROI or implement a targeted SEO marketing plan, it’s important you hire someone with the experience and training to make it happen. So, first, think of what you want, then ask potential B2B SEO companies to show you examples of how they helped another client make it happen.

These case studies can run the gamut, everything from how their SEO optimizations on a client’s website helped them move up the rankings to studies about how they found a particular niche in the industry and helped their client generate greater leads and returns. Keep in mind that the older a case study is, the less likely it’s relevant nowadays, so pay close attention to the dates.

Depending on what industry you’re in, you might be running an eCommerce site or a site that doesn’t sell directly to the consumer but is designed to generate leads; these are the kind of specifics you should think about when asking for client examples and case studies. Lastly, successful case studies don’t just show examples of increased rankings and traffic, both of which are important SEO performance indicators, but an increase of overall leads for the company as well.


Go Above & Beyond SEO

Sure, focusing on keywords to boost traffic is always a good SEO tactic, but it doesn’t have to stop there. Once you’ve got a company that is generating some decent traffic, the next step is to use that SEO know-how to start generating some conversions, i.e. sales. This often means coming up with a strategy for different landing pages on your website and using the right language to get them where you want them to go; the end result is usually a sale or at least contact with a salesperson.

When working with a B2B SEO company, it’s important that they also have a proven track record for improving the sales percentages on sites that already have lots of incoming traffic. Often, this is accomplished by B2B SEO teams by using their skills to test page headlines, button copy, landing pages, how colors and elements work for the eye, and more specific things like that. There are also a variety of optimization tools out there for those who want to take advantage of them.


If it Sounds too Good to Be True, It Usually Is

We’ve all heard this saying before. Unfortunately, it goes for B2B SEO companies as well. Any companies that promise you the moon for a penny likely won’t have your best interests at heart or be able to deliver the results you’re looking for. This is because performing SEO the wrong way can seriously damage your company. Google penalizes companies that use old black-hat SEO tactics or keyword stuffing to try and simply drive search rankings or results. In fact, you could even be flagged and pulled out of Google search pages altogether, tanking your entire marketing campaign.


Take the Time to Meet Your B2B SEO Team

Although these days, you might not necessarily meet face to face but over Zoom or Skype, taking the time to meet and talk directly with your B2B SEO agency is a great idea. Not only will it give you a better feel for them and help you put a face to the name, but it will also make it easier to describe your short and long-term goals.

Another benefit of meeting directly with your SEO agency is that you’ll have a chance to pick the brains of various team members, for example, their link-building team or content development personnel, as well as gain insight into landing page creation, web design, and more technical aspects that will affect your results.


One More Thing Before We Go…

SEO tactics are constantly changing due to Google’s ever-expanding search algorithms, meaning that B2B SEO campaigns are set up to provide both short, and long-term goals, and are tweaked accordingly to remain in line with these goals. This might mean that something might not work right at first and needs to be reassessed; this is normal. As long as your SEO team provides you with the data and analytics to demonstrate positive results and back up their decisions, showing you it’s in your best interest, things will work out great!


Let us be your B2B SEO agency!

If you’ve been searching for a B2B SEO agency with extensive experience in the marketing and manufacturing sector, WSI B2B Marketing is your best bet. Additionally, we also frequently work in the medical device manufacturing and marine market.

Our B2B services run the gamut and our team is prepared to offer integrated lead generation, create custom messaging for your business focused on inbound marketing tactics, and deliver successful long-term lead generation campaigns, and more.

To learn more contact us online or call 1 (800) 494-6212 today!

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