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Keyword Density

March 24, 2006

Keyword Density: A previously used metric to determine the rankings of a web page which measures the ratio of a particular keyword or phrase to the overall number of words on a page. Susceptible to spamming (and a lousy method of determining relevancy), this is not used for rankings. Keyword density may, however be used by search engines to flag potential cases of keyword spamming.

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