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Link Building 101 – How it Will Help Your Company Sell More on the Web

September 3, 2006

Link Building 101 for more traffic and salesWhat is your company’s plan for garnering the business of customers roaming the Internet? Perhaps you’ve realized that high rankings in the Search Engines tie in closely with increased revenue, but how are those rankings achieved, and who can/should do undertake this project for your organization? This brief rundown on the concept of links and link building, will allow you to make a more informed decision as to what your company’s next step is in achieving the goals for your Internet marketing. The entire structure of the Internet is built on “links,” the method by which one page connects to another. These links may go between pages on a website, or may cross to another website altogether. We call the links between websites, external links. They are of interest us because external links bring traffic to our website which we hope to eventually convert to a sale. External links are also of particular interest to search engines like Google, Yahoo, and MSN. Now that we know a bit about links, how do those wily and enigmatic search engines use linksto determine rankings in their results? How can companies affect the results of when our prospective customers use a search engine and type in “anemia” or “movie times summerville, sc?” The Major Search Engines look at external links as a type of “vote” for the website that is the recipient of that link. They then develop rankings partially based on the strength, relevancy, and volume of links that we have pointing at our website from other websites. How do we whittle through the morass of websites out there to determine which ones we would like to have linking to our website? Once we have that list, how do we go about getting the links? That’s where a professional SEO comes in. A company that is interested in building a quality link profile for their website would have to hire at least one full-time link builder, then figure out how they would train them. Hiring an outside firm to provide link building services may be a profitable alternative to the amount of time and money spent on developing an in-house staff. We must be careful where we hire this outside help, though. Low bidders will get us low-quality links. Quality link building firms can quickly build relationships across the fabric of the Internet. These relationships turn into links. That’s what link building is, in essence. It’s like asking a company to trust their most valuable resource – customers – with us. Avalanche Internet Marketing offers strategic, creative, and holistic link building services as a standalone program, or as part of a comprehensive Internet Marketing strategy and campaign. Give me a call at (843) 817-9490, or contact us via email through this form and we’ll determine what would best work to improve the Internet Marketing ROI for your organization.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.