How QR Code Marketing Can Boost Your Product Launch
August 31, 2011
How QR Code Marketing Can Dramatize Your New Product Introduction
Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!!
Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video at http://qr.imagers.com/tmm18lts. Try it on your QR code reader directly from the screen or via the link above to see where it goes. The video is a dynamite overview of the new boat – it makes me want to jump up and go fishing! This is state-of-the-art multimedia advertising using the best of a print ad tied directly to a mobile application of a product video. It is PRINT BEING INTERACTIVE. We have a warning for you with QR code marketing with web hosted video; not all QR code “readers” are created equal. The ad above was tested in two readers:- NeoReader – works great because it allows the video to run in either horizontal or vertical iPhone positions
- QR Code Reader Big in Japan – worked to send you to the video on the web, but would not re-orient the viewing to horizontal