How QR Code Marketing Can Dramatize Your New Product Introduction
Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!!
Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video at http://qr.imagers.com/tmm18lts. Try it on your QR code reader directly from the screen or via the link above to see where it goes. The video is a dynamite overview of the new boat – it makes me want to jump up and go fishing! This is state-of-the-art multimedia advertising using the best of a print ad tied directly to a mobile application of a product video. It is PRINT BEING INTERACTIVE. We have a warning for you with QR code marketing with web hosted video; not all QR code “readers” are created equal. The ad above was tested in two readers:- NeoReader – works great because it allows the video to run in either horizontal or vertical iPhone positions
- QR Code Reader Big in Japan – worked to send you to the video on the web, but would not re-orient the viewing to horizontal