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How do keywords work?

For example, if I am looking for chiropractor supplies, I might go to google and enter “chiropractor supplies + whatever city I live in”. I may also use variations of that phrase with words like “chiropractic”, adding abbreviations of the state I live in, spelling out the state completely, adding zip codes, etc. Comprehensive Keyword Research determines how B2B customers (not our company) would search for our services. It is the absolute cornerstone of any successful Internet Marketing campaign.

By using the correct keywords within our site, we enable search engines to match our web pages with Internet Users that are ready and willing to purchase our product or request more information so your sales staff can “close the deal”. Target the wrong keywords, and we end up with a great-looking website that no one can find unless they already know our company web address.

Benefits of a Keyword Research Campaign for B2B product and service providers

More Free Traffic to your Website – 80% of all Internet purchases originate with the use of a Search Engine. Using the correct keywords within an Internet Marketing campaign delivers “free advertising” via the search engines.

More Revenue with Less Cost for Pay-per-Click Advertising Campaigns – Finding more keywords that potential customers use, “widens the net,” capturing more revenue for your organization. Proper keyword selection stretches your organization’s advertising budget by connecting your bid prices to the most qualified customer base. Advanced Keyword Research may also find keywords with low competition that bring your company additional traffic with little additional effort.

Avoiding common Keyword Research pitfalls!

By avoiding the following pitfalls your organization can take advantage of benefits of keyword research that commonly derail many companies’ efforts.

Underestimating Importance of Keyword Research in B2B markets

The top 10 websites in the search engines for any given keyword search query utilize advanced Internet Marketing techniques and specifically optimized their site for those keywords. 80% of Internet users never look past the first 10 search results in a search engine.

Basing Research on Free Keyword Tools

Overture’s data is highly biased, and introductory free versions of Wordtracker and Keyword Discovery are free for a reason. These keyword research tools provide only a tiny glimpse into the amount of keywords available for your Internet Marketing campaign.

Underestimating Total Quantity of Keywords

For a variety of reasons, companies usually underestimate potential keywords for their industry that may prove useful. Using trained keyword specialists avoids the possiblity of “insider thinking” limiting the reach of your Internet Marketing campaign.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.