The Interactive Website
It is this step where they give you 7 seconds to 2 minutes to determine if you have what they need. Engagement is also that step where you are building trust and rapport, just like face-to-face marketing and sales interactions.
What is interactive website?
An INTERACTIVE website means you are accomplishing three critical things, trying to be more engaging with your “target audience” of visitors:
- Create TRUST
- Give them the INFORMATION they came looking for
- Get PARTICIPATION from your visitors
What makes a good interactive website?
Here are a few examples of what we mean by each of those three areas of an interactive website.
- Your logo, trust logos
- Clearly state what you do
- Standard layout and navigation
- Easy to use
- Uncluttered design
- Consistent look with market
- Phone number and address
- Great, fresh subject content
- How-to guides
- News and events
- Meaningful about us
- Infographics, calculators, configurations
- Live chat
- Social media integration
- Calls to action
- Faces and real people
- Exclusive offers
The true differentiator of the Internet is the ability to give a potential customer “exactly” the information they are looking for at the exact time they need it. In most print and TV advertising, everyone gets the same message. Your brochures are probably one size fits all too.
On the Web, you can have a 100-page website where each visitor only sees three to four pages. They get your sales message tailored to their position, place in the sales cycle, and readiness to buy.