How to Get More Revenue from Your Local Sales Network
July 6, 2010Many of the B2B companies we work with use more traditional sales distribution channels. A local or regionally-based dealer network closes the final sale and provides support. Even with the advent of the Internet as a means to make information more readily-available, many B2B products are distinctly more complex, require local support and maintenance, and require a higher degree of trust before the purchase is made. However, instant media combined with “old-school” ways to connect people usually creates a disconnect. In this case, a disconnect which can hurt sales and customer satisfaction.